Charitable donations: start today for tomorrow’s generation



This blog is provides valuable information to help with online giving for churches and online giving software for churches.

Wednesday, February 08, 2012

Use technology to maximize charitable donations

Have you ever paid for something online? Chances are you have, and that’s because people now check their bank statements, pay their bills and shop online 24/7. They have their money available to spend at the click of a button, and they do.

Churches need to find the right way to accept charitable donations online, and  is simple, secure and convenient for everyone involved.

Technology is changing the way charities raise money, it creates convenience that people not only want, but expect in today’s world.

Charitable donations online are a relatively new thing, but they are here to stay:

  • 1 in 5 American adults have made charitable contributions online.
  • 1 in 10 have donated via text.

The ways people are handling their money is changing rapidly, how they keep track of it and how they are spending it. Many don’t carry checks, or very little to no cash these days, and that number is on the rise.

  • By the year 2015, it is projected, online banking will be the preferred method of banking.
  • In 2010, Americans gave $1.3 billion dollars in charitable donations.

These are the same people who are likely to make transactions online at any hour. At this point, not providing an online option limits the number of donations a church can get. Online giving allows churches to accept charitable donations on a much larger scale.

People are already groomed and ready to go forward with charitable donations online, it’s just up to the church to set up an account and spread the word.

Reach out to the next generation of donors:

  • Mention online giving during services.
  • Post about it on facebook especially when fundraising for natural disasters and other causes people will get behind.
  • Write a simple email with a “click to donate link.”
  • Simply spread it through word of mouth.
  • Write blog articles about the effect your ministries are having on people’s lives and give them an opportunity to donate with the click of a button.
  • Use photos and videos to tell the story of how their charitable donations will be used to transform people’s lives.

This is an opportunity to reach a newer generation on a global level. The platform may be changing, but the ideals aren’t.

People have integrated most tasks online in some form, so it’s only a matter of time before online giving is the norm and is at the forefront.

Your ministry exists to help transform the lives in  your community and that requires funding.  Tell your story online and give people the opportunity to support your work!

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